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Marketing and Communications Manager Sweden

Marketing and Communications Manager Sweden

Karma is on a mission to transform the way the world thinks about food consumption, do you want to be a part of this movement? 🚀

We are looking for a highly talented person to lead marketing and communications in Sweden. This is a rare opportunity to become a critical member of a rapidly growing, multi-award winning impact startup with the mission to make sure food is never wasted. 

As our Marketing & Communications Manager Sweden your mission is to make sure Karma is the most well known food tech brand within the sustainability sector in Sweden. You are also responsible for user acquisition, retention and engagement in Sweden.

This includes maintaining and improving Karma’s public image, and to deliver local and nationwide awareness of the company’s business.

You’ll be working from our office in Stockholm and will report directly to the General Manager.

Read on to learn more about the role, or apply now!


Primary responsibilities

  • Overall:
    • Decide, implement and execute on a marketing plan for Sweden.
    • Write copy for all initiatives in Sweden, including marketing, sales and internal communication.
    • Develop and execute campaigns to boost brand and business awareness in Sweden amongst buyers and sellers
    • Oversee external communication in Sweden to ensure consistency with the brand strategy
    • Communicate new features, accomplishments and/or points of view to the public
    • Handle print and multimedia production projects (e.g. ads, graphics, photos, imagery, video)
  • Social Media:
    • Paid social advertising
    • Update, maintain and grow the company's social media presence with relevant and engaging content
    • Respond to messages and comments received on social media platforms in a timely and appropriate manner
  • Partnership marketing
    • Help manage restaurant and grocery store partners and execute their communication plans so that they launch with Karma successfully and continue to drive order volume
    • Lead marketing partnerships with the main purpose to boost brand awareness, recognition and retention in Sweden
  • PR:
    • Support the PR Manager and field media questions, write press releases and pitch stories to the media
    • Measure and analysing PR/Brand activities and media coverage

Secondary responsibilities

  • Analyse market trends and identify how our brand is currently positioned in the market
  • When agreed with management or direct supervisor, the Communications Manager Sweden might hire and manage freelance copywriters, graphic designers and others.

The Ideal Candidate

Your background and previous experience

  • 2-3+ years relevant experience, either commercial or agency experience
  • Fluent/ native in Swedish, both spoken and written
  • Excellent Swedish writing skills who loves content creation
  • Business level in English
  • Proven track record in making things happen - delivering results quickly and efficiently
  • Experience in a high growth consumer oriented startup is a plus

Who you are

  • You understand the different types of customer acquisition channels – including:
    • Owned Media: Email, Facebook, Twitter, Apps
    • Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships
    • Earned Media: SEO, PR, Word of Mouth
  • Understands Performance marketing, KPI's and is highly data driven
  • Able to work and deliver results autonomously
  • Exhibit high degrees of creativity to support ideation of PR and communication campaigns
  • A self-starter with a proactive can-do attitude that’s comfortable with constant change
  • Enjoys working in a fast-paced environment
  • Skilled at planning, organizing, prioritizing and executing simultaneous projects and activities at once.
  • Can prioritize high impact activities and keep complicated projects moving forward
  • Great communication skills with a passion for building strong relationships
  • Understanding of the social media landscape and content that works on the key channels - Facebook and Instagram
  • Ability to influence and manage multiple internal and external stakeholders


Apply for this job

Or, know someone who would be a perfect fit? Let them know!


Centralplan 15
111 64 Stockholm Directions hello@karma.life

Perks & Benefits

  • Gym at the office!

    Yeah that's right, we ditched the ping-pong table and built a nice (but small) gym that's free to use for all employees!

  • Wednesday Breakfasts

    Every Wednesday morning we gather to share stories and a cup of coffee (or two)

  • Karmazing Friday

    We work hard but we also play hard. First Friday every month we put in serious effort to make sure we celebrate our success!

  • Great tech gear

    Everyone at Karma gets a new Apple MacBook Pro + everything needed to get your work done while also looking dapper

Our Culture

We love to accomplish goals together, celebrate our victories, support one another, gather for breakfast, hold events for friends and family, play games and have the occasional beer or two! We want to foster a karmazing atmosphere!

Already working at Karma?

Let’s recruit together and find your next colleague.

  • Aidan O'Donohoe
  • Alexis Cohen
  • Andreas Stokholm
  • Anita Cedergren
  • Anton Tingström
  • Åsa Liljequist Vasiljevic
  • Christopher Lillthors
  • Danijela Froki
  • Daphne Perlmutter
  • Elsa Bernadotte

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