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VP of Marketing

You will own Karma’s Global Marketing strategy and activities and drive user growth across all markets
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Karma is on a mission to transform the way the world thinks about food consumption 🚀 You will be responsible for leading the Marketing function, developing the Karma brand, and accelerating our user growth globally. This is a unique opportunity at one of Europe’s hottest startups, solving one of the biggest problems in the world today.

We are looking for a VP Marketing who will hold ultimate responsibility for Karma’s global marketing strategy and activities, and for driving growth across all markets. 

You will be held accountable for growing the company’s user base and be responsible for: increasing GMV and revenue, driving user engagement and retention, and leading creative, brand and communications strategies

You will lead the global Marketing department and define our optimal channel mix,  constantly testing and iterating new channels. You will lead a central performance marketing team, and co-ordinate with country marketing managers who will own local and offline channels in their own markets

We want someone with a consumer focus, who is data-driven and can own and improve the entire user funnel from awareness to referral. You should be obsessed with optimising our user unit economics, CAC and LTV. You should have experience of hands-on, performance marketing and be comfortable with driving these efficiencies yourself

You should also understand the importance of brand, storytelling, community and PR. You should have experience of working in these areas and of driving growth through organic, creative and non-obvious methods and channels

You should be a strong leader who can both lead the Marketing function as a whole and be an active member of the Karma management team. You will report to COO and co-founder Elsa Bernadotte, and work closely together to continue to build the Marketing function. The role can be based in Stockholm or London


Who are you?

  • You are data-driven and analytical
  • You have a growth mindset
  • You are comfortable working in a cost-efficient way
  • You understand how to drive organic growth through brand, community, PR etc.
  • You are relentlessly curious and experimental
  • You have strong leadership & management skills
  • You are the ‘scientist’ of Marketing, who also loves working with the ‘artists’
  • You are an intelligent all-rounder comfortable working across markets and all aspects of marketing
  • You are Creative about new means to drive growth
  • You are Product-focused with high user empathy
  • You are fluent in English

The Ideal Candidate will have...

  • 6-10 years experience in Marketing
  • Worked in High-growth consumer start-up (preference for marketplaces)
  • Hands-on experience of performance marketing / paid advertising
  • Experience with content, PR, brand and community
  • Proven track record in making things happen - delivering results quickly and efficiently

Apply for this job

Or, know someone who would be a perfect fit? Let them know!


Centralplan 15
111 64 Stockholm Directions hello@karma.life

Perks & Benefits

  • Gym at the office!

    Yeah that's right, we ditched the ping-pong table and built a nice (but small) gym that's free to use for all employees!

  • Wednesday Breakfasts

    Every Wednesday morning we gather to share stories and a cup of coffee (or two)

  • Karmazing Friday

    We work hard but we also play hard. First Friday every month we put in serious effort to make sure we celebrate our success!

  • Great tech gear

    Everyone at Karma gets a new Apple MacBook Pro + everything needed to get your work done while also looking dapper

Our Culture

We love to accomplish goals together, celebrate our victories, support one another, gather for breakfast, hold events for friends and family, play games and have the occasional beer or two! We want to foster a karmazing atmosphere!

Already working at Karma?

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